1. Who we are

SeekMoonDrift (“we”, “us”, “our”) operates the website seekmoondrift.com — an independent travel information and comparison resource for international visitors planning trips to China.

For privacy questions or requests, contact: hello@seekmoondrift.com

2. What information we collect

Information you give us

• Email address — if you subscribe to our newsletter;
• Name and message content — if you contact us through our contact form or by email;
• Comment data — if you leave a comment, including your name, email address and IP address.

Information collected automatically

• IP address and approximate location derived from it;
• Browser type, device type and operating system;
• Pages viewed, time on page, referring URL, and links clicked;
• Cookies and similar identifiers (see our Cookie Policy).

3. How we use your information

• To operate, maintain and improve the Site and its content;
• To send newsletter emails you have asked to receive;
• To respond to your enquiries;
• To understand which guides and destinations are most useful (aggregated analytics);
• To detect spam, abuse and security issues;
• To attribute affiliate referrals so that commissions are correctly recorded.

4. Legal bases for processing

Where the GDPR or similar laws apply, we rely on the following legal bases:

• Consent — for newsletter subscriptions and non-essential cookies;
• Legitimate interests — for site security, analytics and improving our content;
• Contract — where processing is necessary to provide a service you requested;
• Legal obligation — where we are required to retain or disclose information.

5. Affiliate links and third parties

This Site participates in affiliate programmes. When you click a link to a travel partner, that partner may set cookies and record your visit so that any commission is attributed to us. Those providers act as independent data controllers — their privacy policies govern what they do with your data.

We are not responsible for the privacy practices of third-party websites. We encourage you to review the privacy policy of any provider before making a booking. See our Affiliate Disclosure.

6. Analytics

We use analytics services to understand aggregate traffic patterns — which pages are read, which destinations are popular, and how visitors find us. Analytics data is used in aggregate and is not used to identify you personally.

7. Sharing your information

We do not sell, rent or trade your personal information. We may share it only:

• With service providers who help us operate the Site (hosting, email delivery, analytics), under confidentiality obligations;
• With affiliate networks and travel partners, solely for commission attribution when you click a partner link;
• Where required by law, regulation, or valid legal process;
• To protect our rights, property or safety, or those of our users.

8. Data retention

We keep personal information only as long as needed for the purposes described here. Newsletter subscriptions are retained until you unsubscribe. Contact enquiries are typically retained for up to 24 months. Comment data is retained while the comment remains published.

9. Your rights

Depending on where you live, you may have the right to:

• Access the personal information we hold about you;
• Request correction of inaccurate information;
• Request deletion of your information;
• Object to or restrict certain processing;
• Request portability of data you provided;
• Withdraw consent at any time (for example, by unsubscribing from emails);
• Lodge a complaint with your local data protection authority.

To exercise any of these rights, email hello@seekmoondrift.com. We will respond within the timeframe required by applicable law.

10. California residents (CCPA/CPRA)

If you are a California resident, you have the right to know what personal information is collected, to request deletion, and to opt out of the sale or sharing of personal information. We do not sell your personal information. To make a request, contact us at the email above.

11. International transfers

Our Site is served from and our service providers may be located in jurisdictions other than your own. Where personal data is transferred internationally, we take reasonable steps to ensure appropriate safeguards are in place.

12. Children’s privacy

This Site is not directed at children under 16, and we do not knowingly collect personal information from them. If you believe a child has provided us with personal information, please contact us and we will delete it.

13. Security

We use reasonable technical and organisational measures to protect personal information. However, no method of transmission or storage over the internet is completely secure, and we cannot guarantee absolute security.

14. Changes to this policy

We may update this Privacy Policy from time to time. The current version is always published on this page, and material changes will be reflected here.

See also our Cookie Policy, Terms of Service and Affiliate Disclosure.